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Google’s New Generative AI Search Results
Google’s New Generative AI Search Results
In May, Google announced a significant update and change to their Search Results, which they’re calling “Generative AI Search”.…
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Upper Funnel vs. Lower Funnel
Upper Funnel vs. Lower Funnel
Anyone who’s been in business for any extended period has likely heard about some variation of the sales funnel, the…
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NEXUS® Machine Learning Algorithm Enables Daily Marketing Mix Modeling (MMM) and Channel Optimization to Increase In-Store Sales: Case Study
NEXUS® Machine Learning Algorithm Enables Daily Marketing Mix Modeling (MMM) and Channel Optimization to Increase In-Store Sales: Case Study
NEXUS® is USIM’s proprietary reporting and analytics platform, ingesting real-time client sales data, customer actions via the website, CRM platforms,…
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A Comprehensive Guide to Measuring Lower- and Upper-Funnel Media
A Comprehensive Guide to Measuring Lower- and Upper-Funnel Media
The conversion funnel (or sales, marketing funnel) visualizes critical stages in a buyer’s journey. Optimizing the funnel requires understanding how…
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Hospital Marketing Strategies: Addressing the Fundamental Issue of Choice
Hospital Marketing Strategies: Addressing the Fundamental Issue of Choice
Today’s hospitals face a fundamental challenge: how to differentiate themselves and effectively market their services to attract patients in an…
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Economic Impacts Brands Should Expect in 2023
Economic Impacts Brands Should Expect in 2023
Pressure Points for Marketing in 2023 With the economy continuing to teeter between growth and recession amidst an extremely volatile…
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Honing the Necessary Skills to Become a Digital Specialist
Honing the Necessary Skills to Become a Digital Specialist
Honing the Necessary Skills to Become a Digital Specialist The job market is ever-changing—as the world evolves, the careers and…
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How Do I Know What My Competitors Are Doing?
How Do I Know What My Competitors Are Doing?
This question is one for the ages, and it’s one that businesses have been trying to answer since the day…
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Linear and Programmatic TV are Meant to Go Together
Linear and Programmatic TV are Meant to Go Together
You may or may not (depending on when you were born) remember the days of setting up a ‘black box’…
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