Articles & Events
Google Ads Match Type Updates Feb 2021
Google announced on 2/4/21 changes to paid search keyword match types starting mid-February. The broad match modifier type is being…
What is Affiliate Marketing?
What is Affiliate Marketing? Affiliate marketing is a form of digital advertising where advertisers pay third-party publishers a commission for…
Apple’s IOS 14: Updates to Web Event Tracking
Apple has announced changes with iOS 14 that will impact how Facebook will receive and process conversion events from tools…
What is Programmatic Media?
What is Programmatic Media? Programmatic media allows advertisers to set advanced audience targets and build custom segments, then serve targeted…
Are Media Agencies Worth Using?
What Does a Media Agency Do? Media agencies help clients implement and manage marketing strategies to achieve their business goals.…
Digital Advertising in a Cookieless Future
The availability of third-party cookies has been declining for over a decade.…
What is the Difference Between SEO & SEM?
What’s the Difference Between SEO & SEM? Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two important digital…
Evolving Main Screen TV Viewing - August 2020 Update
Sports are back, but cable and satellite main screen viewing is not…
Evolving Main Screen TV Viewing - July 2020 Update
USIM has analyzed seven months of Inscape Automated Content Recognition (ACR) main screen TV viewing data. As more devices, apps…