About
Expertise
Solutions
Clients
News
Careers
Contact
Industry
Insights
Featured
|
Articles & Events
|
Press Releases
|
Thought Leadership
Thought Leadership
USIM Perspectives: Understanding Identity Resolution
What Is Identity Resolution? Identity resolution is the process of attributing customer behavior and interactions across all touchpoints, platforms, or…
Read More
How to Tell if Programmatic Advertising is Working
USIM explains how to tell if your programmatic advertising strategy is working well, or needs to be adjusted. Get the…
Read More
What is Addressable TV & How to Buy it?
Addressable TV is a newer form of television advertising that allows marketers to deliver ads to specific, desired households during…
Read More
What are Core Web Vitals & Why Do They Matter for SEO?
USIM explains what Core Web Vitals are, why they matter for SEO, how to find your scores, and how to…
Read More
What is CTV & How Do You Buy It?
Connected TV (CTV) refers to any television set that can be used to stream video content over the internet. Content…
Read More
How Main Screen, Ad-Supported TV Viewing has Evolved After One Year of COVID-19
In the last 12 months (Feb. 2020 to Feb. 2021), we have seen ad-supported, main-screen TV viewing (excluding Netflix, etc.)…
Read More
How to Measure Foot Traffic?
What is Foot Traffic? Foot traffic refers to the number of individuals who physically enter into and move around a…
Read More
Google Ads Match Type Updates Feb 2021
Google announced on 2/4/21 changes to paid search keyword match types starting mid-February. The broad match modifier type is being…
Read More
What is Affiliate Marketing?
What is Affiliate Marketing? Affiliate marketing is a form of digital advertising where advertisers pay third-party publishers a commission for…
Read More
Prev
1
2
3
4
5
6
Next
Get Started